Yazar "Kelleci, Alpaslan" için listeleme
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(Consistent) PLS-SEM vs. CB-SEM in Mobile Shopping
Yıldız, Oğuz; Kelleci, Alpaslan (İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2023)This paper seeks to examine and compare the regular and consistent PLS-SEM and CB-SEM by employing the augmented TAM, which stands as a proportionately complicated model. The present paper presents the pros and cons of ... -
Determinants Of Sustainable Consumption Behavior: A Field Study On Turkish Gen Z
Yıldız, Oğuz; Kelleci, Alpaslan (Hüzeyfe Süleyman Arslan, 2023)Today, environmental and societal issues, such as climate change and social inequities, have been worsening. Sustainable consumption and production, though not a panacea, seem one of the ways to tackle environmental and ... -
Four-Stage Model of Value Creation for Sustainability-Oriented Marketing: En Route to Participatory Marketing
Kelleci, Alpaslan (SAGE PUBLICATIONS INC, 2455 TELLER RD, THOUSAND OAKS, CA 91320, 2022)Hitherto, the pure marketing concept has focused on creating value for firms and their customers in a manner consistent with the Dominant Social Paradigm (DSP). Nevertheless, as the sustainability paradigm established ... -
A Guiding Framework for Levels of Sustainability in Marketing
Kelleci, Alpaslan; Yıldız, Oğuz (MDPI, ST ALBAN-ANLAGE 66, CH-4052 BASEL, SWITZERLAND, 2021)Up to now, far more attention has been paid to assessing the environmental, social, and economic aspects of sustainability. However, what makes this paper distinct is that it proposes a guiding framework that can be ... -
Key Determinants of Luxury Marketing Accordant with Sustainability-Oriented Value Perspectives
Kelleci, Alpaslan (MDPI, ST ALBAN-ANLAGE 66, CH-4052 BASEL, SWITZERLAND, 2022)Thus far, Luxury as Usual has rested on conventual forms of value, such as rarity, excellence, and uniqueness. Nevertheless, today, luxury value perceptions have been changing dramatically, with the emergence of new ... -
Z kuşağının sürdürülebilir tüketim davranışını etkileyen faktörlere yönelik keşifsel bir araştırma
Yıldız, Oğuz; Kelleci, Alpaslan (ACC Publishing, 2022)Dünyanın farklı bölgelerinde yaşanan sel felaketleri, orman yangınları, balıkçılığın bitmesi, orman arazilerinin yok olması gibi iklim krizinin olumsuz etkileri, mevcut üretim ve tüketim anlayışının artık sürdürülemez ...
