Yazar "Ali Fadhil Almahdi, Ihsan" için listeleme
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How social media brand pages contribute to brand attitude and purchase intention: The differences of perceived brand quality
Ali Fadhil Almahdi, Ihsan (İstanbul Gelişim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2023)The study mainly aimed to investigate the impact of customer value social media brand pages, on the brand attitude and purchase intention on the one hand, The study aimed to know the effect of the difference in brand quality ...
