IGU Faculty of Fine Arts New and Events Bulletin (Issue: 75, September 2026)

Abstract

“NOW, ADVERTISEMENTS” END-OF-TERM STUDENT PROJECTS POSTER EXHIBITION OPENS ONLINE The “Now, Advertisement” Student Projects End-of-Term Poster Exhibition, featuring advertising posters created throughout the semester by students in the Graphic Design Department of the Faculty of Fine Arts (GSF) at Istanbul Gelişim University (IGU), was presented online to art and design enthusiasts. Featuring the work of 16 students, the exhibition showcases how students transform the theoretical and practical knowledge they have acquired during their education into creative design projects. The works on display bring together the creative ideas, visual communication strategies, and original poster approaches developed by the students within the scope of advertising design. The posters, created to address various design challenges, present diverse solutions based on the fundamental elements of graphic design, such as typography, visual hierarchy, composition, color usage, the relationship between image and text, and message delivery. Projects that approach the advertising poster not merely as a visual surface promoting a product, service, or idea, but also as a multifaceted communication tool aimed at engaging the target audience and creating visual persuasion, showcase students’ skills in conceptual thinking, creative idea development, and visual problem-solving. In this vein, the exhibition presents various examples of how the fundamental principles of graphic design and the requirements of advertising communication are brought together in student projects. Thanks to the online exhibition model, students’ academic and creative work is taken beyond the classroom and made accessible to a wider audience. “Ads Now” brings together the work developed by Graphic Design Department students in the field of advertising design throughout the semester, while also contributing to the visibility of student work and its permanence in the digital environment.