Weekly Press Release of Istanbul Gelisim University (Issue 140) (March 7-11, 2022) 

The Academic Member of the Advertisement Department, Dr. Seyra Kestel, said. ‘’One of the areas where the social gender representation is ‘problematic’, is the advertisements. If the advertisements change, the societies will change as well. Therefore, the transformative power of the advertisements should be used.’’ The social gender equality card advertisements that have been one of the most important means of the consumption culture appeared to be evident. According to the research, carried out by the Effie Awards Turkish Television Advertisements, while the women are predominantly represented in the advertisements with cosmetic, house cleaning and health products, the men, however, take place more frequently in telecommunication, automotive and financial support categories.