Istanbul Gelisim University IISBF SosyoCom: Monthly Events and News Bulletin (Issue: 67, July 2026)

Abstract

ARTIFICIAL INTELLIGENCE AND SOLO ENTREPRENEURSHIP Entrepreneurship can be broadly defined as the process of recognizing opportunities, evaluating them, and creating value under uncertainty¹. In this sense, entrepreneurship is widely regarded as a strategic force that contributes to social welfare, supports sustainable employment, and stimulates innovation². In recent years, one concept that has attracted increasing attention is solo entrepreneurship. Solo entrepreneurship refers to the process through which an individual develops, manages, and grows a business idea mostly on their own³. As this definition suggests, although solo entrepreneurs may lack the division of labor and specialization provided by organizational hierarchies, they benefit from speed, flexibility, and direct decision-making. The rapid advancement of generative artificial intelligence technologies is reshaping the structure and operating logic of the entrepreneurial ecosystem. Artificial intelligence is one of the most important developments expanding the boundaries of solo entrepreneurship. Throughout the entrepreneurial journey, AI tools can increase the capacity of entrepreneurs in tasks such as market scanning, idea development, prototyping, content creation, customer interaction, and data analysis. In this way, solo entrepreneurs can build more systematic, repeatable, and scalable workflows without necessarily hiring employees.