Weekly Press Release of Istanbul Gelisim University (Issue 220) (16 October - 24 November 2023)
| dc.contributor.author | İstanbul Gelişim Üniversitesi Rektörlüğü | |
| dc.date.accessioned | 2023-12-12T07:55:34Z | |
| dc.date.available | 2023-12-12T07:55:34Z | |
| dc.date.issued | 2023 | en_US |
| dc.department | İstanbul Gelişim Üniversitesi | en_US |
| dc.description.abstract | GAINING INSIGHT INTO FOMO AND JOMO, THE VIRTUAL FORMS OF ADDICTION, CAN BENEFIT MARKETING EFFORTS Social media use is now influencing more and more aspects of our lives. As such, new concepts such as FoMO and JoMO emerged. Evaluating social media addiction in terms of marketing, Asst. Prof. Dr. Cagla Tugberk Ariker stated that although ethical discussions constitute another dimension of the subject, brands can get positive results by considering FoMO and JoMO cases while creating and implementing social media marketing strategies. https://gelisim.edu.tr/en/gelisim-news-gaining-insight-into-fomo-and-jomo-the-virtual-forms-of-addiction-can-benefit-marketing-efforts | en_US |
| dc.identifier.issue | 220 | en_US |
| dc.identifier.uri | https://hdl.handle.net/11363/6660 | |
| dc.language.iso | en | en_US |
| dc.publisher | İstanbul Gelişim Üniversitesi / Istanbul Gelisim University | en_US |
| dc.relation.publicationcategory | Diğer | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | Istanbul Gelisim University | en_US |
| dc.subject | Bulletins | en_US |
| dc.subject | Weekly Bulletins | en_US |
| dc.title | Weekly Press Release of Istanbul Gelisim University (Issue 220) (16 October - 24 November 2023) | en_US |
| dc.type | Other | en_US |
