Weekly Press Release of Istanbul Gelisim University (Issue 218) (2-6 October 2023)

Abstract

CUSTOMERS NOW EXPECT TO SEE AUTHENTIC AND EXPERIENCED CONTENT Beauty brands are towards the top of the most followed social media profiles. As a result, influencers make the content they create with beauty brands available to users. Asst. Prof. Dr. Pelin Ozgunay noted that viewers are shifting away from filters and manipulated photographs as they want to see authentic and experienced content. https://gelisim.edu.tr/en/gelisim-news-customers-now-expect-to-see-authentic-and-experienced-content