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dc.contributor.authorÇetin, Uzay
dc.contributor.authorBingöl, Haluk O.
dc.date.accessioned2018-12-15T11:50:33Z
dc.date.available2018-12-15T11:50:33Z
dc.date.issued2014-09-03
dc.identifier.issn1539-3755
dc.identifier.issn1550-2376
dc.identifier.urihttps://hdl.handle.net/11363/686
dc.descriptionPHYSICAL REVIEW E Volume: 90 Issue: 3 Article Number: 032801 DOI: 10.1103/PhysRevE.90.032801 Published:SEP 3 2014 Document Type:Article Categories / Classification Research Areas:Physics Web of Science Categories:Physics, Fluids & Plasmas; Physics, Mathematical Document Information Language:English Accession Number: WOS:000341269900007 PubMed ID: 25314476 ISSN: 1539-3755 eISSN: 1550-2376 Other Information IDS Number: AO3XFen_US
dc.description.abstractIn the new digital age, information is available in large quantities. Since information consumes primarily the attention of its recipients, the scarcity of attention is becoming the main limiting factor. In this study, we investigate the impact of advertisement pressure on a cultural market where consumers have a limited attention capacity. A model of competition for attention is developed and investigated analytically and by simulation. Advertisement is found to be much more effective when the attention capacity of agents is extremely scarce. We have observed that the market share of the advertised item improves if dummy items are introduced to the market while the strength of the advertisement is kept constant. Keywords KeyWords Plus:LIMITED ATTENTION; CULTURAL MARKET; MODEL; NETWORKen_US
dc.description.sponsorshipThe authors would like to thank Gulsun Akin for pointing out the two-sided markets. This work was partially supported by Bogazici University Research Fund (Grant No. BAP-2008-08A105), by the Turkish State Planning Organization (DPT) TAMProject (Grant No. 2007K120610), by TUBITAK (Grant No. 108E218), and by COST action MP0801.en_US
dc.language.isoengen_US
dc.publisherAmer Physical Soc, One Physics Ellipse, College Pk, Md 20740-3844 Usaen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectAdvertisementen_US
dc.subjectDigital Ageen_US
dc.titleAttention Competition with Advertisementen_US
dc.typearticleen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US


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