The Effect of Price Perception on Customer Loyalty in Airline Cargo Transportation

Abstract

Airline cargo transportation is the preferred transportation system as the fastest transportation way today. However high costs also lead to high prices. Therefore, pricing is one of the issues that businesses should pay the most attention to when planning. Although competition over price is a competitive factor that businesses do not want to enter, this situation has become inevitable due to the intensity of the competition. To cope with this situation, it is beneficial for businesses to constantly measure and evaluate the price perception of customers. In addition, it is of great importance for every customer for airline cargo companies that want to stay afloat in a dynamic market. Providing unconditional customer satisfaction and turning these customers into loyal customers is the key to sustainable success for companies engaged in airline cargo transportation. Based on what has been described so far, it is possible to express the main purpose of this study in the form of investigating the effect of price perception on customer loyalty. The businesses using airline cargo transportation were included in the research and in this direction, research was carried out with 33 businesses operating in the Marmara Region and using airports in Istanbul. In the study, it was concluded that airline cargo service price perception does not have a statistically significant effect on airline cargo service customer loyalty. Finally, suggestions have been made to those interested in the subject.