Weekly Press Release of Istanbul Gelisim University (16 October - 24 November 2023)
Özet
GAINING INSIGHT INTO FOMO AND JOMO, THE VIRTUAL
FORMS OF ADDICTION, CAN BENEFIT MARKETING EFFORTS
Social media use is now influencing more and more aspects of our lives. As
such, new concepts such as FoMO and JoMO emerged. Evaluating social media
addiction in terms of marketing, Asst. Prof. Dr. Cagla Tugberk Ariker stated that
although ethical discussions constitute another dimension of the subject, brands
can get positive results by considering FoMO and JoMO cases while creating and
implementing social media marketing strategies.
https://gelisim.edu.tr/en/gelisim-news-gaining-insight-into-fomo-and-jomo-the-virtual-forms-of-addiction-can-benefit-marketing-efforts
