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The Impact of Social Media on Children's Consumption: Instagram Example
(İdeal Kent Yayınları, 2022)
The purpose of this study is to look into the effect of parents who frequently post on Instagram, one of the
most popular social media platforms, on their children's awareness of consumption. This study will
employ a ...
A Multidimensional Marketing Communication Model on Social Media For Global Brands: The Case of Coca-Cola Turkey
(Deniz Yengin, 2022)
Marketing communication is one of the part of the marketing mix and it can be posibly said that it plays an important role to engage between consumers and brands. Recently, social media platforms have become one of the ...