Yayıncı "Deniz Yengin" İGÜ Akademik Birimleri için listeleme
Toplam kayıt 4, listelenen: 1-4
-
A Multidimensional Marketing Communication Model on Social Media For Global Brands: The Case of Coca-Cola Turkey
(Deniz Yengin, 2022)Marketing communication is one of the part of the marketing mix and it can be posibly said that it plays an important role to engage between consumers and brands. Recently, social media platforms have become one of the ... -
Real Time Marketing Implementations: Example of Kadıköy Municipality
(Deniz Yengin, 2017)With the development of the Internet and the emergence of two way communication along with it, the issue of marketing has gained even a greater importance for organizations. With the Internet, various marketing models ... -
The Risks of Nonstructural Building Components in The Context of Earthquake and Pedestrianised Streets in Historic City Centers: Istanbul Beyoglu Cezayir Street Case
(Deniz Yengin, 2021)In most of historical cities, some streets have been pedestrianised in order to facilitate pedestrian circulation. This situation affects functions of historical buildings and increases also pedestrian density of streets. ... -
Sosyal Medyada Demokrasiye Lider Müdahalesini Gözlemlemek: 2020 Abd Başkanlık Seçimleri’nde Donald Trump Ve Joe Biden’ın Tweetlerinin İçerik Ve Duygu Analizi Açısından İncelenmesi
(Deniz Yengin, 2021)Bireyin toplumsal sisteme katılımını merkezine alan demokraside birey, vatandaş kimliğiyle, iktidar mücadelesi içinde olan siyasetçilerin iletişim açısından doğrudan hedef kitlesini oluşturmaktadır. Liderin, doğrudan, ...