Istanbul Gelisim University IISBF SosyoCom: Monthly Events and News Bulletin (Issue 1, January 2021)

Abstract

The State of Mobile 2021 Report Released! App Annie, the mobile data and analytics company helping brands and publisher create winning experiences on mobile, released The State of Mobile 2021 report. The report provides insight into mobile’s expansive impact across industries and the global economy. 2020 accelerated mobile adoption as consumers used their mobile devices to connect, work, learn, play and escape despite COVID-19 restricting their way of life. According to the report, it is seen that the time spent on mobile devices and usage among all generations with mobile access are increasing. Mobile gaming sector is on track to surpass $120 billion in consumer spend in 2021. While the use of social networking applications is increasing from year to year, TikTok is on its way to reach 1.2 billion users per month in 2021. In addition, advertising expenditures were fed by mobile applications, increasing 26% compared to 2019 and reaching $ 240 billion. $ 73 billion was invested in mobile companies, an increase of 27%. In Turkey the average time spent on mobile apps using daily increased to 4 hours in 2020. The average time spent on Instagram was 19.7 hours per month. WhatsApp ranked second with 15 hours, and TikTok ranked third, increasing from 7 hours to 14 hours per month. Facebook is in fourth place with 13.1 hours and Twitter is in fifth with 7.8 hours usage time. EBA, Telegram and TikTok are the most downloaded communication applications. Considering the number of downloads from behind Netflix's leadership in Turkey MX Player and comes Twitch. The highest number of monthly active users of mobile applications in Turkey, respectively, WhatsApp, Instagram, Facebook, Facebook Messenger and Twitter.