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(Consistent) PLS-SEM vs. CB-SEM in Mobile Shopping
(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2023)
This paper seeks to examine and compare the regular and consistent PLS-SEM and
CB-SEM by employing the augmented TAM, which stands as a proportionately
complicated model. The present paper presents the pros and cons of ...