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The Impact of Elements of Integrated Marketing Communication on Planned Brand Identity
(Kastamonu Üniversitesi, 2022)
This study investigates how the integrated marketing communication elements, which come
to the fore in academic studies and sectoral applications, impact brand identities built in the context of
global sportswear ...
Impact of Customer Value, Public Relations Perception and Brand Image on Customer Loyalty toward GSM Operators in Turkey
(Manisa Celal Bayar Üniversitesi, 2023)
This study investigates the effect of customer value, public relations perception
and brand image on customer loyalty towards GSM operators in Turkey.
Primary data were collected through an online survey from 360 ...