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Investigating the factors that trigger airline industry purchase intention
(SPRINGER, ONE NEW YORK PLAZA, SUITE 4600, NEW YORK, NY, UNITED STATES, 2020)
As the main communication platforms for today's competitive air transportation market expands, airline websites need to be user friendly to trigger positive electronic word of mouth. Website quality constitutes an influencing ...
Can Website quality Moderate the Relationship between Information-task-fit and Electronic word of mouth?
(WILEY, 111 RIVER ST, HOBOKEN 07030-5774, NJ, 2022)
Information technology expertise has comprehensively revamped and made well recognized, the hospitality and tourism industry. Electronic businesses, which are different type of commercial business was constructed and ...