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The direct effect of brand strategy and brand communication in building a strong brand equity the case of Burberry
Al-Jaberi, Sarmad Muwafaq Thamer (İstanbul Gelişim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2022)Nowadays, brands play an important role in our life, where it interferes with most people's lives, it's one of the most important subjects that attract the attention of companies and shareholders together, In the shade of ...