Konu "consumer purchase intention" için Diğer Atıf Dizinlerdeki Yayınlar listeleme
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A General Overview of The Impact of Advergames on Consumer Purchase Behavior: A Literature Review
(Kadir Ulusoy, 2024)The rapidly changing nature of technology, the rise of digital games, and the constant evolution in the field of advertising have emphasized the significance of advergames (the fusion of gaming and advertising). This ...