Çetin, UzayBingöl, Haluk O.2018-12-152018-12-152014-09-031539-37551550-2376https://hdl.handle.net/11363/686PHYSICAL REVIEW E Volume: 90 Issue: 3 Article Number: 032801 DOI: 10.1103/PhysRevE.90.032801 Published:SEP 3 2014 Document Type:Article Categories / Classification Research Areas:Physics Web of Science Categories:Physics, Fluids & Plasmas; Physics, Mathematical Document Information Language:English Accession Number: WOS:000341269900007 PubMed ID: 25314476 ISSN: 1539-3755 eISSN: 1550-2376 Other Information IDS Number: AO3XFIn the new digital age, information is available in large quantities. Since information consumes primarily the attention of its recipients, the scarcity of attention is becoming the main limiting factor. In this study, we investigate the impact of advertisement pressure on a cultural market where consumers have a limited attention capacity. A model of competition for attention is developed and investigated analytically and by simulation. Advertisement is found to be much more effective when the attention capacity of agents is extremely scarce. We have observed that the market share of the advertised item improves if dummy items are introduced to the market while the strength of the advertisement is kept constant. Keywords KeyWords Plus:LIMITED ATTENTION; CULTURAL MARKET; MODEL; NETWORKeninfo:eu-repo/semantics/openAccessAdvertisementDigital AgeArticle253144762-s2.0-84907486812N/AWOS:000341269900007Q1