Konu "access-based marketing" için İktisadi, İdari ve Sosyal Bilimler Fakültesi listeleme
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Four-Stage Model of Value Creation for Sustainability-Oriented Marketing: En Route to Participatory Marketing
(SAGE PUBLICATIONS INC, 2455 TELLER RD, THOUSAND OAKS, CA 91320, 2022)Hitherto, the pure marketing concept has focused on creating value for firms and their customers in a manner consistent with the Dominant Social Paradigm (DSP). Nevertheless, as the sustainability paradigm established ...