Konu "luxury branding" için Web of Science ve Scopus Atıf Dizinlerindeki Yayınlar listeleme
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Key Determinants of Luxury Marketing Accordant with Sustainability-Oriented Value Perspectives
(MDPI, ST ALBAN-ANLAGE 66, CH-4052 BASEL, SWITZERLAND, 2022)Thus far, Luxury as Usual has rested on conventual forms of value, such as rarity, excellence, and uniqueness. Nevertheless, today, luxury value perceptions have been changing dramatically, with the emergence of new ...