Yazar "Alashe, Aminat Oropo" için ECOMAN Vol. 2, Issue 1, June 2021 listeleme
-
The Effect of Marketing Expenses and Social Media on Financial Performance: The Case of Nigeria
Alashe, Aminat Oropo; Uyar, Metin (İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2021)Marketing and social media have an increasing impact on the sustainability and performance of financial institutions. Marketing expenditures, which are among the quantitative factors, and social media, which is a qualitative ...