Istanbul Gelisim University IISBF SosyoCom: Monthly Events and News Bulletin (Issue: 32, August 2023)

Abstract

THE INCREASING IMPORTANCE OF MARKETPLACES IN E-COMMERCE

With the accelerating and increasing effect of digitalization in recent years, it is possible to observe that marketing, sales, and therefore e-commerce and online shopping activities also take their share of this situation as in many areas. Undoubtedly, it should not be forgotten that the Covid-19 pandemic has accelerated the developments in the field of e-commerce. Depending on all these, it is possible to state that the popularity and importance of the marketplaces used for shopping in e-commerce is increasing. Consumers continue their online shopping habits from their homes, especially during the Covid-19 pandemic, by shopping online from the marketplaces after the pandemic. Having the opportunity to bring the products they want to their doorstep by buying them from the marketplaces they want and in the quantities they want, as if they were going to a shopping center or a neighborhood market, without leaving their homes, is an important situation for consumers. Entrepreneurs, who realize this situation, can open more marketplaces and offer them to consumers. In this case, shopping from well-known and well-known popular marketplaces, which constitute trust from the point of view of consumers, comes to the fore from the point of view of consumers.